To what extent does personality predicts employee performance Essay - 4

To what extent does personality predicts employee performance - Essay Example While hiring people the human resource personnel have the belief that the employees will have certain skills, abilities and personalities that will make sure that they add positively to the performance of the organization they are being hired into. The concept of personality and its effect on employee performance comes in management of the workforce and in synchronizing the different workers to make them work in harmony for the better goal of delivering the expected goals in the organization. In this work we shall look at how the employee’s personality can be used to predict their performance. For instance, in any organization, the managers or the supervisors are mandated to oversee the other employees and see unto it that what is supposed of them is being done in the correct way. An employee’s personality can hinder the supervisor from interacting well with her if maybe he/she is temperamental and usually takes the advice given personally. This way it will prove very hard to incorporate such a person in the team of employees that is deliberating in achieving the goals of the organization. This paper will address that in details and look at various cases and ways that can be used to harmonize different personalit ies and make all the employees productive in an organization. The personality of a person may have an impact on his/her performance according to the work h/she is doing and the amount of interaction that is required in the specified job. While hiring employees, human resource personnel usually conduct interviews to assess the candidates’ personalities and traits together with their beliefs and attitudes and then allocate them the duties in departments that they feel they will deliver best and feel best working. For instance, while looking for a person to hold the position of a salesperson in a given organization, the best candidate should be the one who exposes high levels of

Depend on writter Research Paper Example | Topics and Well Written Essays - 1250 words

Depend on writter - Research Paper Example m to be an easy task looking at it casually but it entails making creative and strategic decisions aimed at outdoing other competitors and at the same time playing around with the psychology of the targeted consumers in order to develop their minds towards accepting the product (Gobe 2001, 51). To achieve this goal, an effective advertising campaign should involve an account planner, who can be described as a person with extensive training, and experience as well as an expert in acquiring information and utilizing it in a professional manner to maximize the results. This essay is a critical evaluation of the roles of an account planner, aimed at convincing a client on why he should involve one on the agency team for his brand. Advertising as discussed herein is a process that requires high coordination of activities so that a smooth running is achieved in achieving the desired results. It is not possible for everyone in the marketing department to wake up and go to the society to introduce a product without first having to acquire information and views of the targeted market group. This is where the role of the account planner comes in. To begin with, he has the responsibility of conducting research and processing the raw data acquired, so that he can be in a position to add quality to the marketing events long before they take place. According to Steel, going out to advertise without first of all conducting research is equivalent to a pilot flying or a person walking without exactly knowing where he or she is going (Steel 1998, 33). By so doing, he would be wasting a lot of time finding way to his destination or even fail to reach it. This is important in that it helps to identify areas or regions that r equire more attention than others. For example, if the mode of advertising is through road shows, it is almost impossible and costly to crisscross the whole country for example. What he does is that he goes out ahead collecting data for example in areas that are

Cost Leadership Strategy Business Comparison

Cost Leadership Strategy Business Comparison Identify two very different organizations that compete on a cost leadership strategy and explain how they do this, i.e. find out what they do that enables them to keep their prices low. Introduction What is difference between manager and a leader? This is a question that asked more than one and answered in many ways. The big difference between manager and a leader is they motivate peoples who work or follow them. By the way , many peoples are act in both roles , they have the management jobs, but they realize that they can not buy heart ,especially follow them down a diffcult path, and so act as leaders too. 1.1 Manager Management which is the organization and coordination of the activities of an enterprise in accordance with certain policies and in achievement of defined objectives. A Manager is the person responsible for planning and directing the work of a group of individuals, monitoring their work, and taking corrective action when necessary. Managers have a position of authority vested in them by the company, and their subordinates work for them and largely do as they are told. As a manager, in all his work within the scope are under the management and administrative. Managers are paid to get things done, they are subordinates too, often within tight constraints of time and money. They thus naturally pass on this work focus to their subordinates. Work under the administrator is qualified for all work and maintain, without change. As a manager in the management all structures and systems are oriented. All the positions are set by the system, and work is also to go along with the system. In the management system, managers are being controlled, including time, work, and salary. In other way , the manager need to focus on bottom line and control the complete the attention of all the work off the assembly line. Leadership is just one important component of the directing function. A manager cannot just be a leader, he also needs formal authority to be effective. For any quality initiative to take hold, senior management must be involved and act as a role model. T his involvement cannot be delegated. 1.2 Leader Leadership which is academics have great difficulty in defining what a leader is, or pinpointing the reason behind an organisations success. A leader who impact the realization of a goal to achieve a group of people. A leader by its meaning is one who goes first and leads by example, so that others are motivated to follow him. This is a basic requirement. To be a leader, a person must have a deep-rooted commitment to the goal that he will strive to achieve it even if nobody follows him. As a leader, should have innovative ideas and the establishment of a management system without having to be free of innovation. And this will improve a leaders ability. When a leader of the freedom of growth and development. Leader development focuses on the development of the leader, such as the personal attributes desired in a leader, desired ways of behaving, ways of thinking or feeling. The other set of behaviors is referred to as people-oriented style, where the leader provides a more supportive role in providing a positive work environment. In a group where all the members do not allow the system to be controlled, the development of all are free. And all the members are relying on trust to maintain. Besides , as a leader need take care of his own group and motivate the group. The leaders just need to focus on the horizon members only and teach the horizon members to lead their own groups. This will lead the team with team spirit. 1.3 Manager and Leader Managers think incrementally, whilst leaders think radically. Managers do things right, while leaders do the right thing. This means that managers do things by the book and follow company policy, while leaders follow their own intuition, which may in turn be of more benefit to the company. A leader is more emotional than a manager . Men are governed by their emotions rather than their intelligence . This quotation illustrates why teams choose to follow leaders. Leaders stand out by being different. They question assumption and are suspicious of tradition. They seek out the truth and make decisions based on fact, not prejudice. They have a preference for innovation. A leader is someone who people naturally follow through their own choice, and managers must comply. A manager may only be passed to give the company time and the power of loyalty to their own position, not because of his leadership results. A leader may not have organizational skills, but his vision of the people rally behind him. 1.4 Conclusion Management and leadership are two different ways organizations. Managers use a formal, rational method, and the use of the leaders of the enthusiasm and aroused emotions. William Wallace is a good example of a wise leader, but must not be considered manager. 2.0 Introduction Operating a successful business strategy is based. But there are, of course, different types of business strategy. Among one of the business strategy is cost leadership strategy. Companies choose cost leadership strategies unique features or customer can accept the relatively standardized product. In other words, with the lowest levels of differentiation and the lowest price competitive. Companies want to be a cost leadership strategy the following must be maintained at lower costs, create value for our customers ongoing efforts to target success. 2.1 Mass Market Mass marketing is product advertising maximum exposure to consumers. This is opposite to where the idea of niche markets and sell products is to promote a specific target market. The target market is identified through research as the most likely to buy a product to consumers part of. Mass marketing also operating the business with products caters for all or public which sell considerably cheap in the perception of consumers. Take a look in a example that Ramly burger and Macdonald burger , Ramly burger is cheaper than Macdonald burger because Ramly burger just a normal tiny business and Ramly burger just only can buy in Malaysia. Macdonald more expensive because it is an international networking business and their cost is higher , some more need register trademarks and a lot of law enforcements stuffs to protect their rights. Besides , Macdonald is one of the top global brands, branding is expensive need a lot of constant advertising. In other way , how does the Ramly burger to keep their price low? By reducing cost , Ramly burger no need to actually rent a land or building to sell , just need to place at a roadside stall to sell it. The supplier also will be cheaper and this make all the cost lower already. Ramly burger dint provide a good enviroment for customers just at the roadside , so the cost will reduce too. Some more , Ramly burger no need to register trademarks and a lot of law enforcement stuffs so their cost will be lower. Besides , process for make the burger is easier and faster also , customers just need to wait about few minutes only. Ramly burger provided a good services such as faster ,cheaper and easier. 2.2 Niche Market Niche market focus on a small population, but specific and clear of all marketing segments. Niches do not exist, but create to determine the needs, desires and not being addressed or not by other companies, and develop and deliver goods or services to meet their requirements. Niche market operating with products cater for a particular segment of consumers which sell at considerably cheap but premium in the perception of consumers. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. For example , Old Town Coffee Shop and Starbucks Coffee Shop , even though Starbucks more expensive than Old Town but still have many peoples willing to pay the premium price for the Starbuckss coffee. Starbucks more famous than Old Town , can be compare with the brand. Then, Starbucks provide internet access and better enviroment compare with Old Town. Old Town cheaper than Starbucks and a lot types of drinks and foods to order too. Star bucks coffee is more expensive because the cost is higher and Starbucks there have varieties of coffee such as latte , cappuccino , espresso , blended and many more. Why peoples willing to pay premium price for the products? Now the people of this age, everyone says the standard of living, it is necessary to improve their standard of living, with a good eat well, so now the people of this age are willing to spend a lot of money in his own body, so let his comfort. Even the Starbucks productss price is higher but still have a lot peoples willing to pay the premium price for the coffees to improve their standard of living. Besides, starbucks coffee has many types of tricks such as latte, cappuccino, espresso, blended and many more, is because of this it has attracted many customers willing to pay premium price for the coffees. 2.4 Conclusion Whether expensive or cheap products, will have its own intrinsic value. Usually get a lot of people will put the lowest cost to the most appropriate price. Even then the high value products, it is still the same living standards in pursuit of will buy. Cost leadership strategy may have a low customer loyalty short comings, such as price-sensitive customers will switch a low-cost alternative product available. One as the cost leaders reputation may also lead to lower quality status, which may cause a company is difficult to rename itself or product in the future if it chooses to transfer to a different strategy.

Essay examples --

Short Answers – 5 points each. Pick 10 questions 1. Describe two IT initiatives that can help move an organization toward greater process orientation. For each, describe why this would work. Data Collection: IT can help organization plan and control their process by collecting important data. This is an effective way to monitor work and helps reduces errors caused by lack of important information. Process Planning: IT can provide necessary tools for organization to use for effecting planning to meet its business objectives. This will work because it can help then monitor their processes and it can also be used for business analysis. 2. In your own words, describe the difference between a business continuity plan and a disaster recovery plan. Include two things that should be covered in each. Business continuity plan and disaster recovery plan helps organizations prepare for the worse. Business continuity plan is when an organization makes plans to carry on its normal routine after a disaster occurs while disaster recovery plan is when an organization fixes its routines after a serious disaster. 3. Provide two key considerations for determining which business processes as not good candidates for outsourcing. Quality Control: Company must take into consideration the monitoring of the quality of major processes in their business Intellectual Property: Company must not risk their IP being exposed while outsourcing. 4. Explain why installing an enterprise system often requires the redesign of existing business processes and the impact this has on the organization. Installing Enterprise system requires the redesign of existing business processes so it can achieve ideal performance of the integrated modules. This ... ... of the IT of the business. An alternative approach to radical process re-design is the incremental change. The goal of this is to improve business processes through small step by step changes rather than a radical one. This method allows manager to choose a process to improve, chose to measure the improvement and find ways to improve the process based of measurements of improvements collected. Organization should elect to go this route because it give them some sort of control over the improvements that are being made and it may because less damage if something goes wrong. In an incremental change approach, a business manager’s role is to ensure the changes are not detrimental to the overall outcome of the revenue of the company while the IT manager’s role is to monitor the incremental changes over time and providing effective support to implement the changes.

Hickey Fate Versus Free Will Oedipus Rex

The downfall of Oedipus was due to free will rather than fate shown in his De minding of information and his immediate, irrational actions. Oedipus being the arrogant king he is, was constantly looking for information when others had informed him that it would not be useful, even damaging to Oedipal use's current life and well being. In an exchange between Oedipus and Tires, Oedipus had deem need Tires to him palace to tell him his prophecy and who was the one who had killed Alias and plagued the and.Tires responded to these demands with â€Å"l will cause neither me nor y o distress. Why do you vainly question me like this? You will not learn a thing from me,†. Tires clearly tells Oedipus there is no benefit to this knowledge giving Oedipus the opportunity to stop questioning the blind prophet but it was Oedipus choice to continue to pester the old ma n until the devastating truth was revealed to him and in his ignorance questioned â€Å"Who t old you to say this? Rather tha n face the truth he had demanded.Oedipus later seeded inform nation to whether e killed his father and who his birth father truly was. His wife, and later to be discovered mother, stated â€Å"In the name of the gods, no! If you have some concern for you our own life, then stop! Do not keep investigating this. I will suffer that will be enough†. Though J coasts begs him, he continues to freely search for information that would bring him no be unfit when he could have ended his search right then. Due to his choosing, Oedipus looked for info urination when he could have listened to those around him and lived out a nice, yet ignorant life to the truth.Though Oedipus could defeat the sphinx with his intelligence, intelligence coo old not stop him from the irrational actions he chose. Once the pieces of information had finally matched up and he revealed the truth he had searched for, Oedipus and his mother took t heir fates into their own hands. Oedipus found his mother hung in th eir bedroom, dead and then decided to take her jewelry and stabbed his own eyes out. Though the news was devastating, these e actions were overly dramatic, considering both beings had known their prophecy but it was their choice to sake such harsh actions.Though it was fate who had propelled Oedipus to sat b his eyes out, it was Oedipus choice to do so rather than think rationally about how to go ABA out such a horrid situation. Oedipus had known his fate from the beginning but it was his choice to contain u to look for the information he had been warned not to find and stab out the eyes that t had blinded him from the truth all along. Fate is something that is inevitable but it is the choice of the one whose fate is determined to how they go about the destined events that will occur.

Advertisement Budget

Introduction Budget is quantitative expression of future plan  of activities. It is  a future plan  of activities expressed in  terms of  currency/rupees. It is prepared for a fixed period of time. Advertising budget is a financial document that’s hows the total amount to be spent on advertising and lists the way this amount is to be allocated. It is a translation of advertising plan into money to be spent on advertising. It is an estimation of total amount to be spent on advertising during a given period of time for achieving marketing objectives.It involves allocation of a portion of total marketing resources to advertising functions of a firm. An advertising budget shows how much amount is to be spent on advertising and how this amount will be allocated among different media, sales territories, products, selling-activities, etc. It states the proposed advertising expenditure and serves as a decision-making tool for the management while allocating available funds t o the various advertising functions and related activities of the company.Advertising budget and its process is similar with the Sales Promotion budget And Integrated Marketing Communication (IMC) budget . All three terms can be used interchangeably also due to close similarity. Advertising  budget  is  prepared  by  Advertising  Manager  in  consultation  with  Marketing  Manager  of  thecompany. But  in  small  business  organizations,  which  do  not  have  separate  advertising  department  theresponsibility of preparing ad-budget lies on top  management or Marketing Manager.According to the Institute of Cost and work Accountant London â€Å"A budget is a financial or quantitativestatement prepare prior to a definite period of time; of the policy to be persuade during that period for the  purpose of achieving a given  objective†. Features of Advertising  Budget The features of advertising budget are as follows: 1) Advertising budget is a financial  statement expressed in monetary terms, 2) It is for a specific future period. It is prepared prior to the budget period during which it will  operate, 3) It is prepared by Advertising Manager.It is approved by top management for its implementation, 4) It shows the plan of allocation of available funds to various advertising activities, 5) It affects the selection of media, selection of advertising agency and selection of message source (model for  advertisement), 6) Its size depends on various internal  and external factors, and 7) It is a limiting factor which determines the size of advertising campaign. Advertising Budget as a Concept of Investment Advertising budget is assigned to build the image and reputation of the organization.The achievement of the  budget is observed over a long period. Some of the expenditure on advertising attracts customers immediately;they buy the product when they listen to or view the advertising message. T his expenditure is known as revenueexpenditure. Some expenditure is incurred on building the image and reputation. The effects of advertising arerealized gradually over a long period. This expenditure is capital expenditure or  investment. The expenditure onadvertising  is  accepted  as  revenue  expenditure  by  the  income-tax  authorities.The  marketing  manager  isauthorized to control and spend  the money assigned to him  for advertising purpose. Advertising expenditure is a capital investment when it is incurred to build the image, goodwill and reputationof product and company; and this results in a gradual increase in the sales, although the expenditure isconsidered as revenue expenditure in the accounting entry. It is an outlay or expenditure made today to achieve  benefits in future. This expenditure is known as capital investment although it is assigned under the revenue  budget but it is not accepted as a capital budget.Factors Influencin g the Size of the Advertising Budget 1) Objectives to be Attained: How much the company is going to spend is  determined by the objectives to beattained. Objectives act as the sheet anchor and the standards for advertising performance. These objectivesare – bringing about increase in sales, introduction of new products, supporting sales force, reachinginaccessible consumers, entering a new market, improving dealer relations, expanding industry’s sales,  building  up  goodwill,  building  a  brand  preference,  counter  acting  competition,  dispelling  the  likelymisunderstandings and so on.It is a particular sales objective or the set of objectives that shapes theadvertising budget. 2) Coverage Expectations: Advertising coverage implies the number of persons to be reached. It is thequestion of reaching a target audience through different media and media vehicles. The extent of coverageis influenced very much by the nature of the market enjo yed by the products. 3) Product Class: Talking of only consumer goods, these have been classified into three categories, namely, convenience, shopping   and   specialty.In case  of  convenience  goods,  they  require  a  large  advertising expenditure because of their intensive distribution and heavy dependence on mass advertising to sell inadvance to the prospects before they shop. On the other hand, the fashion goods require less advertising asthe buyers can judge the qualities of these products themselves in person while they hop from shop to shop. Services goods such as automobiles, fridges, washing machines, T. V sets, cooking ranges, kitchen-waresand the like warrant heavy doses of advertising and personal selling efforts. ) Stage in the Product-life Cycle: Every product has its life-cycle consisting of four phases, namely,introduction, growth, maturity and decline. When a new product is  introduced, it calls for the heaviest dosesof advertising, and ther efore, the budget gets blown-up. During the growth stage, the funds spend are reallysubstantial. However, when the product reaches the stage of maturity or saturation and the stage of decline,it is the price appeal that works than the advertising strategy. Hence, the advertising spending gets reducedconsiderably. 5) Prevailing Economic Conditions: The economic activities are not always the same.The economic systemfaces brisk and slack phases which are referred to as boom and slump phases of business cycle. During thesour economic conditions, majority of the companies cut back the advertising budget and during the periodof boom conditions, they fatter their budgets beyond limits. This has been because, the business communitythinks advertising as recurring expenditure than an  investment. 6) Age of the Company: A company which is seasoned and is known to the consumers will have certainly anadvantage in introducing a new product or a service. People readily accept